Never Seen Before Google Sponsored Ad - OK Jaanu Vote

We live in an era of innovations. If you aren't innovative enough, its hard to survive. Even the movie industry has left no stone unturned to come up with ideas that grab a lot of eye balls. 

Recently Dharma Productions partnered with Google to promote it's upcoming movie OK Jaanu. We can see a never seen before sponsored listing right below the search box. It says 'What do you call your Janu?' followed by six options to select from.

Once you are logged in to your Google account and you type 'OK Jaanu vote' in the search box, you would see the following Sponsored Ad:-

If you click on the Sponsored link available at the top right corner, it says:

Google has partnered with Dharma Productions Pvt. Ltd. to be an official voting method for Ok Jaanu. Votes must be received by the end of the voting period. You have 3 votes per day per Google account.

Google constantly makes several changes to its search result page layout. Knowledge graph, Top stories, local listings, featured snippets and what not. And now we have a vote snippet in form of a Sponsored listing that captures the complete first fold of our screen. 

We can definitely expect many such layout changes in Google search result page. But this one was really interesting.

You can see a similar listing on Google Mobile search also. 

I have tweeted about this here:

https://twitter.com/thebrightflow/status/817756441780097028

Thanks to my friend Vibhas Sen who first shared this update on one of our Whatsapp groups. He tweets at https://twitter.com/vibhassen

Tejas Thakkar