Google constantly modifies its search layout to provide more relevant results to the users.
Today morning when I tried some random Google searches on iPhone,
noticed few changes in SERPs (Search Engine Result Pages). Thought of sharing
the same.
Searched for "Good Time to Publish YouTube Video".
Screenshot below is what google showed as results.
It featured answer box of entrepreneur.com. However did
anyone noticed that it added some elements such as the question “What is the
best time to post on YouTube" & "More Results" in the
answer box?
Once you click on "More Results" it redirects to
new search which is "What is the best time to post on YouTube". This
is the same question featured for the search “Good Time to Publish YouTube
Video" & the same answer is seen in the answer box.
(Screenshot given
below for reference).
Another search that I made "New SERP changes" and
narrowed down the results to past 24 hours. Below is what the search engine result showed.
Looks similar to PAA (People Also Ask) pattern. Only
difference is that PAA results showed up questions from different sites whereas
according to above screenshot it showed results from the same site which is
webmasterworld.com.
After searching the same query "new SERP changes"
found a different SERP layout. Check the screenshot below. It shows URL at the
beginning, followed by Title and then Description.
Found these changes in SERP layout quite interesting. Let’s
wait & watch how beneficial these changes will be to users in case Google tries
to make the changes permanent.
This post is specially written by Bhumika Kateliya for SEO in
Short.
Bhumika has 4 years of experience in SEO and is very
passionate about Digital Marketing. Besides this she loves sketching and
cooking.
